top of page

STRATEGIC CO-MARKETING

Continuous Customer Engagement Until Their Return

Make every dollar you spend on customer acquisition run extra miles for you!

Image by Z

We can't change facts but can manage them.

Picture1.jpg
Customers

•   Only 30% of leisure travellers are considered frequent with 4 or

     5 trips a year.

•   Leisure travellers don't normally repeat same destinations.

 •  Customers book flights first and hotels closer to trip as they

     know there is unlikely capacity issue. 

•   Customers want a new experience each trip.

•   Most travellers have an idea which location and which hotel to stay.

Hotels

•  Hotel rooms and F&B seats are highly perishable products.

•  Direct sales have highest yield but incur highest Acquisition Cost.

•  Hotels spend lots of money to qualify and acquire customers, for a one

   time consumption.

•  Low online sales conversions require huge marketing budgets.

•  Online trends like cookie-less & ad- less websites and PDPA rights,

   online marketing will be challenged.

•  More customers' loyalty on third party channels wane with pricing and

   offers.

Picture2.jpg

Equator uses the effective white label concept incorporated with B2B and D2C commercial models to empower partners with more online marketing power and develop a new income stream at zero cost in system, maintenance and operations. It creates a vertical business expansion with significant potential for new opportunities and growth.

Two applications are available for hotels:

Staff Travel
Automated approval, booking process and enhanced privileges
Hotel's most important asset.
  •  Online registration & authentication
  • Central database
  • Control availability
  • Instant confirmation
  • Optional payment modes
  • Optional payment methods
  • Staff rates for other travel products
  • Digital rewards & incentives
  • Scalable model to more applications
Benefits
  • Free processing time
  • Faster approval
  • Faster booking
  • Free carbon trails
  • Happier staff
Automated approval, booking process and enhanced privileges
Next most important asset
  •  Authenticated registration
  • Instant confirmation
  • Optional payment modes
Customers
  • Central database
  • Optional payment modes
  • Staff rates for other travel products
  • Loyalty & performance awards
  • Scalable to owner companies etc
  • Control availability
Benefits
  • Free processing time
  • Faster approval
  • Faster booking
  • Free carbon trails
  • Happier staff

Explore our solutions

Comparative Analysis

Market models
Equator
Free^
  • Content
Need to API
Ready content
Not possible (unless is own system)
Possible
  • Payment Gateway
Not possible (unless is own system)
In system
  • Control selling price
Not available (unless is own system)
Available
  • Database protection
  • Cost
Development + maintenance fees
  • Direct contract with operator

Our Clients

bottom of page