E & C Vouchers

Instant gratification

Cash is king and our E (digital) & C (cash) Vouchers work as digital cash. More robust than other reward systems to better engage, retain or acquire new customers or to reward performance and loyalty.

Recipients feel instantly rewarded and stronger goodwill is established. The 'cash value' format offers customers wider options of purchase during redemption. Recipients are free from the many conditions that traditional reward systems impose. C Vouchers created for redemption on other products (in addition to own products) increases new customer acquisition. Immediate redemption, such as for a hotel meal at hotels in customer's home country, creates instant gratification that goes a longer way. E & C Vouchers don't require accumulation like points which are time consuming and often forgotten together with the brand. All vouchers are presented in the sponsor's name which raises brand profile and earns more goodwill.

E & C Vouchers are powerful tools to build brands, effective in sales conversion and customer acquisition. Controlled by time or by total value issued, sponsors do not incur any expenses unless vouchers are redeemed.

Reward or Acquire

Issue E or C vouchers to staff to reward their performance. Reward customers for their loyalty. When customers download these vouchers, they are immediately turned into prospects which sponsors can remarket to. You incur an expense only after vouchers are redeemed. Deploy vouchers to drive slower moving products. Acquire new customers when vouchers are extended to other sellers' products (with their acceptance). Allow your products to be redeemed by other sponsors to value add to your products and increase sales. There are so many ways to deploy digital cash since cash is king.

Formats and affects

E and C Vouchers can be initiated by any Sellers or Sponsors even without any products to sell. We will first invite the specified target audience to download the E or C vouchers. Once downloaded, this audience turns into sales prospects. To now, the Seller or Sponsor has not incurred any marketing expense but have created a more qualified database for remarketing when we send reminders to redeem their vouchers. Sellers or Sponsors would have gained a few rounds of brand and product exposure at zero cost! A marketing expense is incurred only after vouchers are redeemed.

E (Digital) Vouchers draw attention, sweeten deals, masks selling price, add value and is a great way to generate prospects. They are ideal to raise brand and product awareness in broader sales campaigns and be extended into any markets and industries as needed. Only sellers can issue E Vouchers and redemption is for their own products only. E Vouchers usually do not incur any physical cash expense.

Boomerang Effect

C (Cash) Vouchers are powerful tools for strong call-to-action (build prospects) and customer acquisition activities (when redeemed). It can be used for birthdays, anniversaries and any other occasion. Companies can use Cash Vouchers to reward performance to their staff. It creates instant gratification which supports longer term brand development. Its applications are more extensive than E Vouchers and includes redemption on other sellers' products (when accepted by them). C Vouchers can be initiated by Sellers or other parties we classify as Sponsor. Similar to E Vouchers, Seller or Sponsor of C Vouchers gain strong brand and product exposure at zero expense until redemption. Furthermore, a boomerang effect occurs when C Vouchers are sponsored by Sellers for their own products. The value of C Vouchers when redeemed actually forms part of the booked revenue. Versus other forms of marketing, Sellers and Sponsors pay for the marketing activity as an outright expense regardless of bookings.