by Travel Trade Marketplace
Unlock your full hospitality values
Empowering the Hospitality Industry
More value adds that generate more income
Accommodation is an integral component for travel. It has captive audience for the longest duration with most touch points making their customers a most invaluable target audience. Equator offers more 1st mile and last engagement plus ongoing database and revenue generation even after guests checked out! Hotels no longer need to await customers' return stays which may be much later or never!
Acquiring one time customers is inevitable but this costly activity can be managed and balanced with other activities. Equator lowers acquisition cost by its co-share marketing and piggyback market leaders models. The one stop solution expands your customer engagement opportunities and adds ancillary income streams.
​Combining the best practices of hotels' revenue and b2b sales​​ teams, the Equator model is more sustainable for all hotel categories and sizes.
Synergising Online & B2B Sales
One of Equator's system core logic evolves around combining the digital prowess of hotels' revenue teams with the pin-point accuracy of B2B sales. Combined with our neutrality and conducive commercial model make us hotels' perfect partner in sales and marketing. We operate beyond the scopes of OTAs and is non-intermediary oriented. Alignment with hotels' websites is a fundamental focus while adding values is the priority. We make holistic selling and marketing hotels less resource intensive and more productive.
Only hotel operators or their appointed resellers are provided system access to manage content in the hotel section.
Special tools created for hotels
Piggy Back
C. O. P. P.
Our solutions are crafted for hotels to penetrate different business segments individually or altogether, reduce marketing costs, increase booking opportunities and to generate an ancillary income even when customers book other products or destinations. We help you reward your biggest asset (staff) with our global inventory on industry rates, ID-Swap program, automated staff bookings and Cash & E Voucher Reward system.
Key features for hotels
Lower cost of sales for rooms, F&B, banquets, groups, promotions.
Control downstream activities, prevent dilution of rates, yield and market saturation.
Monetise one time customers tactically.
More cross sell opportunities and piggy back market leaders to reduce marketing costs.
More online partnership opportunities intra and inter industries.
Automate manual booking processes by staff and clients.
Enhance staff's benefits with industry rates, add more values with ID Swap program. More details here.
Attract new customers with instant gratification of other products. More details here.
Expand product offerings with Create Own Product or Program. More details here.
Balance business mix by controlling dependency on intermediaries and 3rd parties.
Develop stronger relationships with more buyers.
Ownership of customer database (for enterprise application).
If we are a football team, we are your 12th man. We think and operate like you. We empower your business through trust + synergy + technology as a formula for better results and sustainable future.
