top of page

STRATEGIC SALES & MARKETING

Image by Z

We can't change facts but can manage them.

Picture1.jpg
Customers

•   Only 30% of leisure travellers are considered frequent with 4 or

     5 trips a year.

•   Leisure travellers usually don't return to same destination making them mostly one time customers.

 •  Customers book flights first and later for hotels and other destination products.

•   Customers want convenience, accuracy, instant and reliability.

•   More leisure individual travllers plan travel later.

Hotels

  • Hotel rooms and F&B seats remain highly perishable products.

  • Direct sales have highest yield but also at highest acquisition cost.

  • Hotels spend much resources to qualify and acquire new customers.

  • Returns on hotels' websites cannot justify the spend.

  • Shorter booking lead times increase uncertainty.

  • Customers more loyal to third party channels.

  • Downstream activities are difficult to control.

  • Disconnect between online revenue and B2B sales teams on priorities and business principles.

Picture2.jpg

Travel is one of the most challenging industries.  

Two applications are available for hotels:

Staff Travel
Automated approval, booking process and enhanced privileges
Hotel's most important asset.
  •  Online registration & authentication
  • Central database
  • Control availability
  • Instant confirmation
  • Optional payment modes
  • Optional payment methods
  • Staff rates for other travel products
  • Digital rewards & incentives
  • Scalable model to more applications
Benefits
  • Free processing time
  • Faster approval
  • Faster booking
  • Free carbon trails
  • Happier staff
Automated approval, booking process and enhanced privileges
Next most important asset
  •  Authenticated registration
  • Instant confirmation
  • Optional payment modes
Customers
  • Central database
  • Optional payment modes
  • Staff rates for other travel products
  • Loyalty & performance awards
  • Scalable to owner companies etc
  • Control availability
Benefits
  • Free processing time
  • Faster approval
  • Faster booking
  • Free carbon trails
  • Happier staff

Explore our solutions

Comparative Analysis

Other models in market
Equator
Free^
  • Content
Need to API
Ready content
Not possible (unless is own system)
Possible
  • Payment Gateway
Not possible (unless is own system)
In system
  • Control selling price
Not available (unless is own system)
Available
  • Control viewership
Few available)
Available
  • Database protection
  • Cost
Development + maintenance fees
  • Direct contract with operator

Our Clients

bottom of page