Travel Trade Marketplace
Create & Design Your Own
new travel packages & programs or just enhancements, made easier online, hosted, marketed and fulfilled by Equator
As product owner or operator, you would know best your product's USPs and how it meets customers' needs but it isn't always easy to design and create a package or travel program or enhance existing products to engage more customers online without a comprehensive platform with necessary tools to combine different products and services. Seamless connectivity to different suppliers is costly and time consuming to achieve and even more difficult to process bookings including for other suppliers when done manually. Finally, operations would know how costly to collect from customers and pay other suppliers especially when they are overseas.
Equator's COPP (Create own Product or Program) module simplifies the entire process so that you just focus on designing what is most enticing for customers and selecting the best suppliers to support the program. Time is saved in negotiations with contract suppliers as B2B prices are already pre-negotiated while Connecting Brands (in C-Series) can be used to further negotiate better private rates.
If your preferred suppliers have not yet joined the platform, send them invites. Equator will help them onboard and set any negotiated prices for your exclusive use. Equator processes bookings for your selected suppliers directly, collect from customers and pay these suppliers accordingly. You just check booking records, collect any markup that you apply to their costs or any sales commissions due to you.
COPP helps you create more comprehensive deals, saves customers' time to search and book, upsell existing products to increase profits, differentiate from competitors, capture more eyeballs, offer existing customers new experiences, relief your administration and operations and many more. COPP is the platform to raise intra industry partnerships and synergy.
Illustrations
Hong Kong hotel's complete businessman package
Hotel in Hong Kong central district uses COPP to create a businessman package targeted at SMEs and Associations in Singapore. The hotel selects certain flights for Singapore and Hong Kong sector operated by Singapore Airlines and Cathay Pacific, adds airport limo transfers operated by a transport operator, to combine with the hotel's different room types. The transport company agreed to offer a lower than standard B2B rate because the hotel is helping to promote its brand into Singapore. The operator loads the special rate into Equator which only the hotel can apply to the package. Equator promotes the package to SMEs and Associations in Singapore. When customers book, Equator fulfils the airlines and transfer portions and sends the selected room type booked to the hotel. Equator collects from the customer and pays the airlines, transport company and the hotel including any markup or commissions due to the hotel respectively.
Sister hotels in Singapore and Bintang co-market with twin destination package
Two sister hotels operate in Singapore (city state) and Bintang (island resort about 45 minutes ferry ride from Singapore). Both hotels target South East Asian markets and know many visitors would stay in Singapore pre or post visit Bintang. However they had never collaborated before but with COP, both hotels can now create a flexi stay period in both hotels plus return ferry tickets (from a ferry operator) and transfers from hotels to the ferry terminals (from a transport company).. In addition to promoting to Equator's SME and Association customers in the region which uses the Equinox platform, the two hotels also promote the package to travel agents worldwide with a sales commission (via Equator platform) and a special industry staff rate to all travel and tourism personnel (via Torusim-ID platform which Equator velidates are genuine and active personnel working in the industry).
Bangkok agent enhances holiday getaway packages into various Thai destinations
A travel agent in Bangkok creates staycation packages targeted at Bangkok residents for an upcoming long holiday period. It used to curate transport, sightseeing and attraction operators in Chiang Mai, Phuket, Krabi and Koh Samui and feature only one hotel in each destination as it becomes too tedious to work on marketing materials of too many hotels.. With COP, it can use the same operators without the need to process bookings to them. It can also more than one hotel in each city to give customers more options as all the hotels' fact sheets are already in Equator's database. The travel agent no longer needs to administer and process bookings nor to handle collection from customers and payment to the other operators. Furthermore, this travel agent uses Equator's enterprise whitelabel solution to further promote to its own customers in Bangkok and overseas via its website and Facebook account.
Airline offers instant gratification and rewards for its flights ex Malaysia
An airline that operates flights between Kuala Lumpur and Taipei launches a promotion targeted at holiday makers from Malaysia to Taiwan. Created on Equator's COPP module, customers receives the airlines' e-Cash Vouchers after booking its flights. The e-Cash Vouchers can be redeemed when booking selected hotels in Taipei. In addition, as the airline knows that SuperPark, a theme park in Kaula Lumpur, is very popular with children and because their target audience for flights is families travelling with children, they use COPP to offer SuperPark entrance tickets to families who book their flights to Taipei. The theme park tickets can be redeemed immediately even before flight departure and has no conditional travel requirements, An instant gratification that offers more miles than loyalty points.